There are many DSPs on the market right now and choosing a good one is quite a challenge. The thing is, all DSPs are pretty much the same, but there are little details you must be aware of because they make a big difference. I tried to choose the most frequency questions which our customers usually ask:
What is the number of audience segments available for purchasing from their systems?
Does the DSP have access to the inventory you need (for example, pre-roll video, mobile app or Facebook FBX)?
Does the DSP easily integrate with other platforms? (data management platforms, business intelligence platforms, fraud verification companies).
What is the number of exchanges and traffic channels is there in DSP system
What is the cost model of the DSP? Are there any monthly platform fees? Are there any charges on the top of the actual cost of traffic?
What is the transaction model? (CPM, CPE, CPC, CPA, CPL, etc.)
Does DSP charge on a CPM basis or CPC? Are there any hidden costs?
How much of a technical support is offered once the advertiser starts using the DSP?
Is technical assistance and help with campaign set-up possible? If yes, how much does such service cost?
Is it self-serve DSP, managed DSP or a hybrid set-up? (ask for details)
Is it possible to transit from managed DSP to self-serve DSP and vice versa?
Does the DSP have access to proprietary data?
What targeting options are available?
How does the company optimize ad campaigns? What is company’s maximum query per second?
Does DSP have in-build brand safety features?
What kind of reporting does the advertiser get? How often? In which form? Is it possible to get granulated report?
The main advantage of White Label DSP is it’s cost-effectiveness. Imagine how much it would take you to build your own DSP, hire tech team to operate it and maintain it, train those people, retain them, and so on.
Building your own DSP is time-consuming and frankly speaking, expensive. Especially if your marketing budget is not high, building your own DSP is not wise. Fortunately, there is an alternative – to get a White Label DSP, rebrand it, fully customize it and use it as its own.>White Label DSP requires minimum of upfront capital investment, therefore you may concentrate on your marketing goals and advertising campaign, rather than on the tech side of the business. Moreover, once you get White Label DSP, it is already tested in real-time environment and ready to run, so you will not have any problems with setting up. Finally, if you have any issue with your DSP, you may always contact your DSP vendor for tech support!</p>You asked what kind of companies use White Label DSP. Well, it is the best choice for companies and businesses that want to minimize production costs, save up on research and development, enter market as soon as possible, or for companies that do not have a special registration or licensing. As a conclusion, I may add that there are many advantages White Label DSP has to offer
Data Ownership and an In-House Approach
The most sophisticated marketers know that in-housing isn’t really about programmatic buying at all. Rather, success across the programmatic channels stems from the data and insights that power these strategies.